THOUSANDS OF RIDERS. ONE UNFORGETTABLE FEST.
MOTO FEST 2026. RIDERS UNITE TO MARK
125 YEARS OF PURE MOTORCYCLING
AND 10 YEARS OF ROYAL ENFIELD THAILAND
- Moto Fest 2026 welcomed more than over 2,500 attendees, bringing together riders, motorcycle enthusiasts, creators, custom builders, partners, and media from across Thailand in Royal Enfield Thailand's largest community celebrations
- Double Milestone, One Brotherhood: Royal Enfield Thailand Turns 10, Pure Motorcycling Turns 125
- Bullet 650, Guerrilla Apex and Goan Classic 350 purple Haze colourway were exclusively launched at the Moto Fest 2026
- Custom motorcycles, stunt performances, live music, lifestyle experiences, and community activities transformed Riverdale Marina into a vibrant celebration of motorcycling culture and lifestyle.
BANGKOK, June 23, 2026 – Royal Enfield, the world's oldest motorcycle brand in continuous production, successfully concluded Moto Fest 2026, bringing together more than 2,500 attendees from across Thailand. The event honored a legacy built since 1901 while marking 10 years of adventures, culture, and camaraderie on Thai roads.
Held at Riverdale Marina, Prathum thani, Moto Fest 2026 marked two historic milestones for the brand — 125 years of Pure Motorcycling globally and 10 years of Royal Enfield Thailand — while reinforcing the strength of its growing community of over 23,000 riders nationwide. The event welcomed riders, motorcycle enthusiasts, creators, custom builders, dealer partners, media representatives, influencers, and lifestyle audiences nationwide, creating one of the largest gatherings in Royal Enfield Thailand's history.
Celebrating 125 Years of Pure Motorcycling
In 2026, Royal Enfield proudly celebrated 125 years of Pure Motorcycling — a milestone achieved by only a handful of motorcycle brands worldwide. From its first motorcycle in 1901 to the millions that now carry the Royal Enfield emblem across continents, the brand's journey has been defined by timeless design, authentic craftsmanship and an unwavering belief in the simple joy of riding.
For more than a century, Royal Enfield has inspired generations of riders, explorers, builders, and dreamers while remaining true to its philosophy of Pure Motorcycling — creating motorcycles that encourage exploration, self-expression, and meaningful riding experiences.
Royal Enfield Thailand: 10 Years of Riding Culture and Community
Alongside the global milestone, Royal Enfield Thailand proudly celebrated its 10th anniversary, reflecting on a decade of growth, community-building, and cultural relevance. Since entering Thailand in 2016, Royal Enfield has steadily established itself as one of the leading brands in the mid-size motorcycle segment, cultivating a passionate community of more than 23,000 riders nationwide and an expanding accessibility with 36 dealers and service touchpoints across Thailand.
Moto Fest 2026: A Celebration of Community, Culture, and Creativity
Held under the theme "Ten Years. One Family.," Moto Fest 2026 transformed Riverdale Marina into a vibrant destination where riders and enthusiasts gathered to celebrate everything that defines the Royal Enfield spirit. Throughout the day and into the evening, visitors immersed themselves in a diverse range of activities, exhibitions, performances, and experiences.
Event highlights included:
- 125 Years of Pure Motorcycling Exhibition — a special showcase tracing Royal Enfield's remarkable global journey and legacy as the world's oldest motorcycle brand in continuous production.
- Exclusive Motorcycle Launches — Royal Enfield launched the Bullet 650, Guerrilla Apex and Goan Classic Purple Haze colourway at the Moto Fest. Attendees were among the first in Thailand to experience Royal Enfield's latest motorcycle before its official public debut.
- The Custom Zone — featuring more than 50 custom motorcycles, representing one of the largest gatherings of Royal Enfield custom builds in Thailand and highlighting the limitless possibilities of creativity and self-expression.
- Stunt Zone — adrenaline-filled riding demonstrations and stunt performances that showcased the excitement, skill, and passion behind motorcycling.
- Lifestyle & Entertainment Experiences — featuring live performances from leading Thai artists including Lomosonic, Sweet Mullet, Mai Siplor, and Bomb At Track, alongside interactive activities and immersive brand experiences.
- Apparel & Accessories Zones — where visitors explored Royal Enfield's latest riding range, lifestyle apparel, and accessories.
In 2026, the Bullet finds its most powerful expression yet with the acclaimed parallel twin 650cc engine delivering an authentic ride that’s more resolute than ever. Paired with it are the proven steel tubular spine frame, gleaming hand-painted pinstripes, iconic tiger lamps,vintage-inspired 3D winged badge and a commanding riding stance, preserving all the hallmarks that have made this motorcycle an icon for generations.
The Bullet 650 is a seamless blend of precision engineering with heritage DNA. Versatile, old-school and endlessly dependable, it is more than a motorcycle; it is a living legend with every ride a new chapter in an unmatched story. The Bullet has proved infinitely adaptable across nine decades. The new Bullet 650 remains true to what it has always been—timeless, steadfast, immersed in a halo of nostalgia, impossible to imitate. Beneath its signature silhouette lies the latest precision engineering; smoother, powerful and built for the riders of today.
Guerrilla 450 APEX
The 2026 Guerrilla 450 APEX arrives with accessible pricing and customer-first enhancements, making it a compelling choice for riders seeking street performance. Built around the same visceral Sherpa engine, the APEX redefines intent through stance and control—featuring a lower, more committed riding posture, road-focused tyres, and design elements that amplify its corner-hungry character. Every element is tuned to reward rider input, making real-world streets feel faster, and more involving.
HIGHLIGHTS OF GUERRILLA 450 APEX VARIANT:
- Sportier riding position: Lowered and repositioned aluminium handlebars with a more forward-leaning riding triangle for a commanding, sport-focused stance.
- New road-biased tyres: APEX variant features new, road-biased 17” Vredestein Centuro ST tyres, carrying a sporty DNA while offering enhanced grip on wet and low friction surfaces.
- Updated ride modes: Refined Street and Sport ride modes with rode retention - allowing seamless switching and retaining the last selected mode across ignition cycles.
- Sharper visual identity and aesthetics: New CTGs, includingand APEX Black, further enhance the range, bringing a sharper visual identity. Standard rim tapes, a sculpted rear seat cowl and a colour-coded front cowl add to the motorcycle’s sportier stance.
Goan Classic 350
The Goan Classic 350 is a bobber-inspired motorcycle that celebrates and embodies non-conformity and free-spirited lifestyle. The Goan Classic 350 is a tribute to the kaleidoscope of self-expression that formed India’s unique Goan moto-culture. four-stroked, sun-soaked hippie machine, always on the path of self-discovery and self-liberation. With every curve and contour, the Goan Classic is inspired by the stripped-down and ‘tripped-up’ creations of Goa’s
custom builders, blending the spirit of a bobber and Goan free-spirited lifestyle. The chopped fenders, mid-ape handlebars, ergonomically placed low-slung seats and the rear silhouette echo the days when riders stripped their machines down to the bare essentials, turning them into reflections of their personality. Each rev of the engine hums with the spirit of Goa’s golden groove, just as the sun-drenched days invite you to enjoy every moment. With true bobber-inspired DNA, the motorcycle is characterised by the single-seat design, floating rider seat, and whitewall tyres on tubeless spoke wheels that evoke the iconic customisations of bobber culture.
The new Goan Classic is available in a selection of vibrant colorways, each crafted to capture the spirit of iconic bohemian moto-culture and laid-back vibe of the past. Every model features a new tank badge and bespoke colour schemes that bring this vision to life. The unique colour - Purple Haze blends a striking purple hue with a black base.
The Bullet 650 will be available in Cannon Black colourway at 239,900 THB, Guerrilla Apex is available at 159,990 THB and the Goan Classic 350 Purple Haze is available at 172,900 THB.
The Ride Continues
The event also welcomed participation from over 30 riding communities, our dealer partners, media representatives, and 70 creators and influencers, demonstrating the diversity and vibrancy of Thailand's growing Royal Enfield ecosystem.
While Moto Fest 2026 celebrated Royal Enfield's remarkable heritage and achievements, it also highlighted the exciting future ahead. As Royal Enfield enters its next chapter globally and locally, the brand remains committed to growing alongside the Thai riding community, inspiring new generations of riders, and creating memorable experiences that embody the spirit of Pure Motorcycling. Moto Fest 2026 stands as a powerful reflection of what Royal
Enfield represents today — authentic motorcycles, passionate communities, meaningful journeys, and an enduring belief that the joy of riding is best shared together.
#RoyalEnfield #RoyalEnfieldThailand #MotoFest2026 #125YearsOfPureMotorcycling #10YearsInThailand #PureMotorcycling
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently launched its first electric motorcycle, the FF.C6 as part of its city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s four state-of-the-art production facilities are located at Thiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.
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