ZEEN Shakes Up FMCG Market with Smart AI Launch Teams Up for “Retail Summit 2025: Perfect Store Unleashed” to Redefine the Future of Thailand’s Retail Industry

ZEEN Shakes Up FMCG Market with Smart AI Launch

Teams Up for “Retail Summit 2025: Perfect Store Unleashed”

to Redefine the Future of Thailand’s Retail Industry

Amid the rapid transformation of the retail industry driven by technological advancements, the Fast-Moving Consumer Goods (FMCG) sector still faces challenges in fully adapting and leveraging technology. ZEEN recognized this gap and developed a specialized AI system tailored for FMCG businesses and retail operators to enhance management efficiency, boost sales, and future operations. Under the concept “Every Store Perfect”, ZEEN hosted the Retail Summit 2025: Perfect Store Unleashed, launching Zeen Audit and Zeen Shop applications. Packed with features that directly address the core pain points of both brands and stores, this launch marked a significant step forward in driving Thailand’s retail industry toward sustainable, tech-powered growth.

ZEEN Innovation Co., Ltd. is a Thai technology company that focuses on using AI to enhance the in-store management of fast-moving consumer goods (FMCG) businesses, driving operational efficiency to its fullest potential. ZEEN was founded based on over 5 years of hands-on experience working with global brands. The company has developed its own technology solutions to meet the real-world challenges of store management. With its core platforms, Zeen Audit and Zeen Shop, Zeen enables brands to track, monitor, and manage product displays in each store in real time.

Mr. Ekachai Jirachuphun, Founder and CEO of Zeen Innovation Co., Ltd., shared that “Over the past few years, we’ve seen significant changes in the retail world driven by technology, shifting consumer behavior, and intensifying competition. While many solutions have emerged, there remains a gap where brands and retailers still lack access to tools truly suited to the complexities of real-world operations. That’s why ZEEN has developed AI technology not only designed for practical use across stores of all channels, but also capable of delivering measurable results in terms of sales and operational efficiency. Our summit event, ‘Retail Summit 2025: Perfect Store Unleashed,’ aims to spark new perspectives within Thailand’s retail sector and also, officially launch the Zeen Audit and Zeen Shop platforms. This marked a major milestone in leveraging technology to connect all stakeholders in the industry and empower them to grow together with efficiency and sustainability. This event is more than just a product launch but it’s a space for exchanging perspectives, sharing experiences, and collectively shaping the future of retail toward something not just good, but truly a ‘Perfect Store.’

At the event, ZEEN unveiled two applications, Zeen Audit and Zeen Shop, which are the core of ZEEN Ecosystem, designed to elevate end-to-end retail management efficiency. Zeen Audit is a data collection and AI-powered store auditing system equipped with a Ticket feature that enables real-time issue detection and alerts relevant stakeholders immediately, prompting swift resolution. It covers a wide range of issues, such as out-of-stock products, incorrect pricing, improper product placement, and many more. Meanwhile, Zeen Shop is a platform designed to foster engagement with retail store owners and partners, encouraging them to merchandise products effectively and maintain the designated shelf space consistently. Moreover, there is also a loyalty program which offers rewards and points to boost participation and strengthen brands and consumer relationships. 

The event also featured key highlights, including panel discussions on “The Power of Merchandising in Retail - Insights from Leading Retail Brands” and “Techniques and Knowledge from Rising Star Brands” with executives from 3 leading retail brands, Mr. Vorapat Chavananikul, Chief Financial Officer and Chief Strategy Officer of Boonrawd Trading Co., Ltd. from Boonrawd, Mr. Kiatisak Vanthanasuksan, Head of SOT of Nestlé (Thai) Ltd. from Nestlé, and Mr. Sukhum Wanwaree, Senior Manager - Route To Market of Suntory Beverage & Food (Thailand) Co., Ltd. from Brand’s, along with 3 rising star brands which are Mr. Natthananth Hoontrakul, Head of Sales (Modern Trade) of CROSSMAX Retail Co., Ltd. from Hooray!, Ms. Waritta Suebphanwong, CEO and Founder of Mizuhada Group Co., Ltd. from MizuMi, Bomi, and Gentle Colors, and Mr. Tanat Anutrakulchai, Perfect Store Manager of Mondelez International (Thailand) from Mondelez, sharing real-world strategies, perspectives, and hands-on techniques, showcasing how effective in-store management drives sustainable business growth in the digital era.

Download Zeen Audit and Zeen Shop applications for free at www.zeen.cloud/th/home-th/ , available on both the App Store and Google Play. Get ready to experience a new level in managing your store and brand, powered by technology built specifically for the digital retail era.

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