Generali Thailand Empowers Confidence
with “EmpowerHER” Campaign
Celebrating International Women’s Month
Generali Thailand hosted an exclusive activity for its valued female customers, “Generali Customer FIRST Presents: #EmpowerHER Makeup Masterclass Season 2 By Nongchat,” in celebration of International Women’s Day. The event featured renowned makeup artist Nongchat – Chatchai Peangapichart, who shared professional makeup techniques to help participants create their own beauty looks and shine confidently in their unique styles.
This activity served as a platform to inspire the new generation to confidently define beauty on their own terms, breaking free from traditional limitations and encouraging everyone to express confidence and take pride in their individuality. The initiative aligns with Generali’s core commitment to driving Diversity, Equity, and Inclusion (DEI), while supporting individuals in recognizing their self-worth from within and outward.
The event was honored by the presence of Ms Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand, and Ms. Yuwadee Ngantaweekit, Chief Commercial Officer of Generali Thailand, who warmly welcomed valued customers and shared the Customer FIRST campaign plans for 2026. The campaign aims to continuously elevate exclusive lifestyle experiences for customers throughout the year.
A highlight of this season was Nongchat and a professional team of over 20 members, who joined together to inspire participants and provide practical makeup techniques in a fun and friendly atmosphere. The event was also broadcast live via Facebook “Generali Thailand,” allowing audiences nationwide to learn and enhance their confidence in real time. The session is available for replay on Facebook Generali Thailand. The activity was recently held at the headquarters of Generali Thailand Group, Park Silom Building.
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