Generali Thailand Announces Strong Business Performance in 2025 Accelerating a Journey of Excellence Through Three Core Strategic Pillars

Generali Thailand Announces Strong Business

Performance in 2025

Accelerating a Journey of Excellence

Through Three Core Strategic Pillars

Generali Thailand reinforces its strong business performance under the strategy “LIFETIME PARTNER 27: DRIVING EXCELLENCE”, achieving gross written premiums of THB 16.1 billion, representing a growth of 22%. The company continues to accelerate excellence by strengthening three core pillars: Distribution, Customer, and People to drive sustainable growth, while navigating global challenges including geopolitical risks, inflation, economic volatility, and health-related risks.

Mr. Arsh Kaumi, Country Manager & CEO of Generali Thailand, stated, “Throughout 2025, we have focused on building a strong foundation for long-term growth by strengthening distribution, enhancing customer experience, customer-centric products and people development. Our goal is to deliver high-quality and sustainable growth in the long run.

As a result, Generali Thailand delivered outstanding performance in 2024, with gross written premiums (GWP) reaching THB 16.1 billion, a growth of 22%.

This success was driven by the strength of our portfolio and distribution channels. Bancassurance channel recorded strong growth of 87% in first-year premium (SFYP) and Group Insurance segment rose to No. 3 in the market, highlighting our strong value proposition. In Agency Channel, we enhanced the quality of our agents with the number of MDRT qualifiers increasing by 14%. Direct Business ranked No.5 in the Direct Life Insurance market, reinforcing our growing presence in direct to customer solutions. while Digital remains future growth driver with more than 600,000 users on GEN 365, Generali Thailand’s digital platform. Recently, the company has also expanded to Retail Broker channel, collaborating with top retail brokers nationwide to further expand our reach.

Currently, Generali Thailand serves more than 1.6 million customers through a seamless multi-channel distribution network that integrates all service touchpoints, reflecting its commitment to delivering convenient and customer-centric experience. At the same time, the company has maintained its No.1 position in Relational Net Promoter Score (RNPS) for four consecutive years, reinforcing customer trust and confidence. This is aligned with record-high customer satisfaction in claims services, along with the Best Claims Management Insurance Company award at an international stage, affirming the company’s excellence in claims management.

Mr. Kaumi added, “2026 is expected to be a challenging year and insurance companies need to consider the evolving global landscape, including geopolitical risks, inflation, and economic volatility, which have led consumers to place greater importance on managing health and financial risks.

Generali Thailand is therefore advancing its strategy by focusing on three core pillars. This includes Strengthening Distribution through digitalization, empowering partners with seamless digital sales tools, process transformation built on empathy towards our distribution partners and customers, and product customization to meet the needs of our customers.

Service standards are being elevated to Best-in-Class, as Generali Thailand reinforces its Customer First strategy, placing trust and care at the core of every interaction. This commitment is delivered through an integrated digital ecosystem that enables seamless engagement, user friendly self-service, personalized experience, faster processing, proactive communication and omnichannel support. AI-enabled claims processing is expected to improve accuracy and accelerate service delivery by 40%.

To unlock human potential in the AI era, Generali Thailand continues to strengthen its foundation for sustainable growth by investing in its People as a key driver of excellence, advancing its workforce readiness for the future, developing AI capabilities and cross‑functional skills, ensuring employees are equipped with the skills and mindset to thrive in a digitally enabled environment.

Lastly, under sustainability initiatives, Generali Thailand continues to create long-term value for all stakeholders by conducting business with a strong focus on social and community impact. This includes collaboration with the United Nations Development Programme (UNDP) to empower MSMEs in Thailand to grow sustainably and strengthen their resilience against risks. In addition, the company continues to drive social impact through The Human Safety Net (THSN), aiming to improve the quality of life for vulnerable groups, particularly young children and families, by providing access to learning opportunities and early childhood development, laying a strong foundation for a secure future, along with many other initiatives.”

“Generali Thailand believes in the power of people, technology, and partnerships. We are committed to driving sustainable growth with a customer-centric approach and inclusive accessibility, aiming to become a leader in key strategic customer segments and to create long-term value for society,” Mr. Kaumi concluded.