Wuling Thailand Invades Family Car Market,
Launches STARLIGHT DARION EV to Challenge SUV
Segment, Highlighting "First and Only 7-Seater MPV-VAN
with Sliding Doors in Thailand,
Premium Van Style at Passenger Car Price"
• Announces proactive vision after joint venture with Chinese parent company under "Wuling Sales (Thailand) Co., Ltd.", aiming to launch 5 additional WULING EV models across all segments this year, covering both passenger and commercial vehicles.
• Officially unveils WULING STARLIGHT DARION EV, creating a new segment: a mass-market 7-seater MPV-VAN with electric sliding doors, offering premium van style at an accessible passenger car price, alongside a limited-time special campaign ending March 31
Bangkok, March 6, 2026 – Wuling Sales (Thailand) Co., Ltd. (WULING THAILAND), a newly established joint venture between EV Primus Co., Ltd. and its Chinese parent company (SGMW or SAIC-GM-Wuling), is officially managing the sales and marketing of WULING vehicles in Thailand. As an automaker with cumulative global sales exceeding 30 million units, SGMW confirms WULING's long-term commitment to building a fully sustainable EV ecosystem in Thailand. The company revealed a major strategic vision encompassing five key areas: launching five new models in Thailand, expanding and standardizing the showroom network, establishing a spare parts warehouse center to support after-sales service, and increasing WULING's brand awareness in the country.
Full Support from SGMW China — Every Model in China is an Opportunity for Thais
Mr. Sun Dazhi, SGMW Channel Director of SAIC-GM-Wuling Automobile (SGMW), delivered a keynote speech representing the manufacturer. He revealed that the "W" logo does not merely stand for WULING, but is inherited from the traditional Chinese character "Wanjia" (万家), meaning "for millions of families" — a philosophy WULING has adhered to for over 40 years, earning the trust of over 31 million families worldwide. Mr. Sun also emphasized manufacturing advantages from the world's first Intelligent LIM Factory, which increases production efficiency by 30% with a near-zero defect rate. He highlighted the MAGIC Battery, which meets "Zero Fire / Zero Intrusion" standards and is proven by real-world usage in over 3 million WULING EVs globally without a single collision-induced fire incident. He concluded by affirming that "Thailand is a top-priority market for SGMW," promising that Thai consumers will see a full lineup of models from China enter this market, ranging from City EVs, MPV-VANs, and SUVs, covering both personal and commercial use across all segments.
SGMW is one of the world's leading automotive manufacturers with cumulative sales exceeding 30 million units, making it the Chinese brand with the largest customer base. In 2025 alone, SGMW achieved total sales of 1,635,066 units, growing 6.2% year-on-year. Remarkably, EV sales surpassed 1 million units for the first time in history, accounting for 61% of total sales, while exports expanded to 105 countries globally, including ASEAN, the Middle East, Africa, and the Americas.
Wuling Sales (Thailand) — New Company, New Policies for Thai Consumers
Mr. Mike Chen, Deputy General Manager of Wuling Sales (Thailand) Co., Ltd., presented a comprehensive product and sales channel policy. He announced, "WULING THAILAND plans to introduce five additional core EV models to the Thai market in 2026, covering all user groups.
These include the STARLIGHT DARION EV, STARLIGHT EKSION EV, PORTA EV, YEP PLUS, and Mini EV Gen 5. Every model will be produced under the 'Wuling Brand Standard', a unified global market standard. This will be accompanied by an Omnichannel marketing plan integrating both Online and Offline platforms to further build WULING brand awareness in Thailand."
Total Sales Target for 2026: 8,000 Units Across All Models
Regarding the showroom network, WULING THAILAND aims to expand from the current 24 showrooms to 50 standardized showrooms nationwide by the end of 2026. This expansion will cover all regions, including Bangkok and the metropolitan area, the Central, North, Northeast, West, and South regions, elevating the purchasing and service experience to par with global premium brands. Furthermore, WULING THAILAND has established a large-scale spare parts distribution center in Thepharak, Samut Prakan province, to accommodate rapid maintenance demands, reduce vehicle waiting times, and build confidence among EV users nationwide.
STARLIGHT DARION EV — Thailand's First and Only 7-Seater MPV-VAN with Electric Sliding Doors
Mr. Pitaya Tanadamrongsak, Chief Executive Officer of Wuling Sales (Thailand) Co., Ltd., explained the highlights of the WULING STARLIGHT DARION EV: "The DARION EV is a 7-seater electric MPV-VAN that stands out with a unique feature unmatched in the market: dual electric sliding doors. This is a feature that SUVs in the same price range cannot offer. It is perfectly suited for modern families with growing members, as well as the elderly and young children—a convenience typically found only in luxury van competitors. The WULING STARLIGHT DARION EV proves that an MPV-VAN with sliding doors and premium van styling at a passenger car price is a reality."
As a vehicle that provides the ultimate answer for modern Thai families under the concept of "Evolving family moment" or "Let WULING EV be a part of every moment in your family's life," this model targets not only Urban Modern Families seeking space and safety, but also Corporate Executives who use vehicles for image and efficiency. It also caters to premium car rental businesses (VIP Ride-Hailing) and long-term rentals looking for low costs and worthwhile revenue.
Exceptional Specs Beyond its Price Tag to Challenge the SUV and MPV Market
In terms of performance, the WULING STARLIGHT DARION EV is driven by a 150 kW electric motor with 310 N·m of torque, offering a range of up to 540 kilometers (CLTC). It supports 2C Fast Charging, taking just 20 minutes to charge from 30% to 80%. These systems have been specifically tuned for Thailand's hot and humid climate, and the suspension has undergone over 8,000 kilometers of testing on Thai roads.
Power is supplied by a highly secure 69.2 kWh MAGIC Battery, which has passed over 2,000 tests. The vehicle utilizes aerospace-grade high-strength steel (1,500 MPa) and boasts a record of zero collision-induced fires across 3 million units sold globally. It is equipped with 6 airbags surrounding the cabin, including side curtain airbags, ensuring confidence on every journey. Inside the cabin, the WULING STARLIGHT DARION EV features a 2+2+3 seating arrangement with a 230 mm wide second-row aisle. The third-row headroom exceeds 1.2 meters, and cargo space is flexible from 315 to 1,202 liters thanks to a one-handed folding third-row seat. It offers 25 storage compartments throughout the vehicle, a 12.8-inch central screen, and 50W wireless charging for a comfortable and smart journey.
Don't Miss Out! Chance to Own One First with a Limited-Time Promotion
For customers considering an electric MPV-VAN with electric sliding doors or a Family Car, this is the best time to make a decision. WULING THAILAND is offering an exclusive campaign to celebrate the official company launch, announcing a market-shocking starting price for the WULING STARLIGHT DARION EV at 799,000 THB. Special Introductory Price: Enjoy a 40,000 THB discount valid from March 6 - 31, 2026, alongside an exclusive promotional campaign that includes:
• Special interest rate starting at 1.98%
• Free! 1-year first-class car insurance
• Special Privilege: Purchase a Wallbox home charger at a special price of only 10,000 THB
• 8-Year or 150,000 km Battery Warranty
• 6-Year or 150,000 km Vehicle Warranty
This special promotional campaign runs until March 31, 2026, only. Interested individuals are invited to experience and test drive the WULING STARLIGHT DARION EV—a vehicle wider, more comfortable, and offering better value than typical SUVs—today at Wuling showrooms nationwide.
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About Wuling Sales (Thailand) Co., Ltd.
Wuling Sales (Thailand) Co., Ltd. (WULING THAILAND) is the official distributor of Wuling electric vehicles in Thailand, directly supported in sales and marketing by SAIC-GM-Wuling Automobile Co., Ltd. (SGMW) from China. WULING THAILAND is committed to providing EV solutions that are cost-effective, safe, and of world-class quality under the vision "Evolving family moment: For every moment of your life, we have an EV for every family, every generation."
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