CEA Announces Creative Excellence Awards 2025
Honoring Creators, Organizations, and
Communities with 15 Awards
Driving Thailand’s Creative Economy Forward
The Creative Economy Agency, (Public Organization), or CEA, has announced the Creative Excellence Awards 2025, marking its third consecutive year of recognizing individuals, organizations, and communities that harness creativity to generate new value and opportunity for Thailand’s economy and society. This year, 15 awards are being presented across three main categories: 1. Creative City Awards 2. Creative Business Awards 3. Creative Social Impact Awards. These awards reflect the belief that ‘creativity’ is a key engine for elevating Thailand’s potential on the global stage. The awards ceremony took place on Wednesday, 24 September 2025, at EMSKYE, Fl. 14, EM Tower, EMSphere.
Dr. Chakrit Pichyangkul, Executive Director of the Creative Economy Agency, stated that as the national leader in driving Thailand’s creative economy, ‘creativity’ is a transformative force generating positive impact across economic, social, cultural, environmental, and quality-of-life dimensions. The Creative Excellence Awards is not just a stage for presenting accolades — it is a critical platform to elevate public awareness of the power of creativity, while honoring entrepreneurs, creatives, organizations, and communities who harness creativity to drive economic progress and deliver tangible impact at local, national, and global levels.
“This year, the Creative Excellence Awards 2025 are presented in partnership with the Thailand Convention and Exhibition Bureau (TCEB) and EM District. The goal is to nurture and honor Thai creativity and enhance the global image of ‘Thainess’ — not as something bound by heritage alone, but as an identity capable of evolving into a ‘Thai brand’ of global cultural and economic value. At the heart of the awards lies the belief in the ‘Power of Creative Excellence’ — as seen in all 15 award recipients who exemplify creativity, value creation, and real impact. Their contributions enhance the competitiveness of Thai creatives, enabling them to thrive sustainably on the world stage.”
Creative Excellence Awards 2025 – 15 Awards Across 3 Categories Driving Value in Economy, Society, Culture, and Environment
1. Creative City Awards
Honoring cities or communities that integrate culture, identity, and local assets with creative thinking to sustainably elevate the local economy and generate employment. (5 Awards)
• Creative Festival Award: UNFEST by Unformat Studio Co., Ltd. – a future-forward festival promoting creativity and collaboration between the entertainment industry and the public, driving sustainable growth.
• Creative Branding Award: Baan Khang Wat: An Artist Community Growing Like a Family by Baan Khang Wat Project – a community fostering creative coexistence and building a city brand from local artistic identity.
• Creative Cultural Asset Award: Kalm Village by Kalm Village Co., Ltd. – a contemporary hub for art, crafts, and culture that enables people to connect while balancing cultural value and sustainable business.
• Creative Regeneration Award: Talat Noi Heritage Walkway by Pan Muang Co., Ltd. – a preservation and revitalization project transforming Bangkok’s Talat Noi neighborhood into a creative district model blending past conservation with future development.
• Creative Advocacy Award: DIT x AirAsia Supports Thai Farmers – a collaboration between the Department of Internal Trade, Ministry of Commerce, and Thai AirAsia Co., Ltd. The project purchases surplus fruits and transforms them into unique in-flight menu offerings, distributed on Thai AirAsia flights both domestically and internationally — creating added value and market channels for farmers throughout the harvest season.
2. Creative Business Awards
Recognizing businesses that apply creativity in the design and development of products or services, transforming them into new value while driving business and environmental sustainability. (5 Awards)
• Creative Sustainability Award: Biocement for Saline Soil Regeneration and Sustainable Value Creation in Thai Rice by the Bio-Smart Materials and Technology Research Group, Faculty of Science, King Mongkut’s University of Technology Thonburi, with creative lead Asst. Prof. Dr. Thidarat Bunsri Boonsri. This green innovation uses fish sauce waste, eggshells, and mineral tailings to help farmers produce high-quality rice under the BCG Economy model.
• Creative Transformation Award: LC Collection by Heng Heng Industry Co., Ltd. and creative partner SLAP Studio Co., Ltd. – a brand transformation project converting metal cabinet production into modern, stylish furniture for homes and home offices that align with today’s lifestyles.
• Creative Social Responsibility Award: MHA - Charoen Rat by MHA Art & Craft Leather Work School and creative lead Mr. Boonchai Boonnoppornkul – reflecting the role of local businesses in giving back to society by using the school as a hub to connect all sectors in developing this creative neighborhood in Bangkok
• Creative Collaboration Award: Kak-Chris-Mud: The Pride of Khon Kaen Christmas Tree 2025 by Central Khon Kaen and BWILD ISAN x ATTA STUDIO – a festival project designed to create happiness and sustainability through public-private-community partnerships. The project showcases a locally inspired Christmas tree that reinterprets Isan wisdom in a modern context.
• Creative Technology Award: Community Fermented Liquor Distillation System (Non-Alcoholic) Using Dealcoholization Process by One Phitsanulok Co., Ltd. (Social Enterprise) and creative lead Mr. Supat Phaothanyalak – a pioneering innovation producing non-alcoholic fruit wines from Phitsanulok’s mangoes via low-temperature vacuum distillation. This initiative increases value for Thai fruits and addresses oversupply, strengthening the local economy sustainably.
3. Creative Social Impact Awards
Celebrating works that generate positive social impact — such as equality, well-being, education, and environment — through creative problem-solving at the community, provincial, or national levels. (5 Awards)
• Creative Community Inclusivity Award: Wisdom Has Fallen by WISDOMATIVE and creative lead Mr. Saksit Pattarapragrit – reconnecting youth with fading or forgotten Thai wisdom, raising awareness about preservation and knowledge transfer.
• Creative Well-Being Award: POP PARK BKK by Bangkok Metropolitan Administration, Thai Health Promotion Foundation, the Thai Association of Landscape Architects, and we!park – a green park development initiative under Bangkok’s ‘15-minute park’ policy to enhance public well-being.
• Creative Equality Award: Girl Big Eye Die Yesterday (Theatre) by Moradokmai Theatre Thailand and Friends – a reimagined stage production that becomes a shared space for diverse audiences, promoting equality and accessibility for the deaf, blind, and general public alike.
• Creative Education Award: ER-VIPE (Emergency Room Virtual Interprofessional Education) by the Department of Emergency Medicine, Faculty of Medicine, Chulalongkorn University, and creative lead Asst. Prof. Dr. Khuansiri Narajeenron – a virtual emergency room learning platform aimed at improving healthcare education and public health in Thailand.
• Creative Green Award: GROM: From Ocean Waste to Environmental Art Toy by THAIVETRO CO. LTD. (Reborn Studio) and creative lead Jin Sthaponstidsuk – an art-based initiative linking sustainability with creative design.
In addition, CEA is preparing to showcase the work of award recipients on the international stage through exhibitions at domestic and international creative festivals, business matching activities, and participation in global award platforms.
A key highlight of the event included special creative talk sessions by global experts who shared their visions on the role of creativity in the digital age. Ms. Sylvie Forbin, Deputy Director General of the World Intellectual Property Organization (WIPO), delivered a special recorded keynote titled “Copyright in the Age of Generative AI: A New Lifeline or the Fall of the Creative Industry?” exploring the critical role of copyright and intellectual property law in the era of AI. Ms. Yuko Hasegawa of Kyoto University presented “The Aesthetics of Intelligence: Designing Futures with Creativity, AI, and IP.” The event also featured a creative talk session under the theme “Branding Thainess: Leveraging Creative IP for Economic & Cultural Impact” with insights from Mr. Paul Sirisant, CEO of Cloud 11; Mr. Notapol Srichomkwan, Chairman of Music Copyright (Thailand) Co., Ltd.; and Ms. Alisa (Phanthusak) Kunpalin, MD, Tiffany Show Pattaya. Together, they discussed how intellectual property (IP) and Thai branding can unlock new global opportunities and generate both economic results and cultural recognition on the world stage.
“The Creative Excellence Awards are a testament that Thai creativity truly comes to life through people from all sectors. CEA hopes the awards ceremony will inspire society to believe in the power of creativity and collectively drive Thailand’s economy toward sustainable growth,” Dr. Chakrit concluded.
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Honoring cities or communities that integrate culture, identity, and local assets with creative thinking to sustainably elevate the local economy and generate employment. (5 Awards)
• Creative Festival Award: UNFEST by Unformat Studio Co., Ltd. – a future-forward festival promoting creativity and collaboration between the entertainment industry and the public, driving sustainable growth.
• Creative Branding Award: Baan Khang Wat: An Artist Community Growing Like a Family by Baan Khang Wat Project – a community fostering creative coexistence and building a city brand from local artistic identity.
• Creative Cultural Asset Award: Kalm Village by Kalm Village Co., Ltd. – a contemporary hub for art, crafts, and culture that enables people to connect while balancing cultural value and sustainable business.
• Creative Regeneration Award: Talat Noi Heritage Walkway by Pan Muang Co., Ltd. – a preservation and revitalization project transforming Bangkok’s Talat Noi neighborhood into a creative district model blending past conservation with future development.
• Creative Advocacy Award: DIT x AirAsia Supports Thai Farmers – a collaboration between the Department of Internal Trade, Ministry of Commerce, and Thai AirAsia Co., Ltd. The project purchases surplus fruits and transforms them into unique in-flight menu offerings, distributed on Thai AirAsia flights both domestically and internationally — creating added value and market channels for farmers throughout the harvest season.
2. Creative Business Awards
Recognizing businesses that apply creativity in the design and development of products or services, transforming them into new value while driving business and environmental sustainability. (5 Awards)
• Creative Sustainability Award: Biocement for Saline Soil Regeneration and Sustainable Value Creation in Thai Rice by the Bio-Smart Materials and Technology Research Group, Faculty of Science, King Mongkut’s University of Technology Thonburi, with creative lead Asst. Prof. Dr. Thidarat Bunsri Boonsri. This green innovation uses fish sauce waste, eggshells, and mineral tailings to help farmers produce high-quality rice under the BCG Economy model.
• Creative Transformation Award: LC Collection by Heng Heng Industry Co., Ltd. and creative partner SLAP Studio Co., Ltd. – a brand transformation project converting metal cabinet production into modern, stylish furniture for homes and home offices that align with today’s lifestyles.
• Creative Social Responsibility Award: MHA - Charoen Rat by MHA Art & Craft Leather Work School and creative lead Mr. Boonchai Boonnoppornkul – reflecting the role of local businesses in giving back to society by using the school as a hub to connect all sectors in developing this creative neighborhood in Bangkok
• Creative Collaboration Award: Kak-Chris-Mud: The Pride of Khon Kaen Christmas Tree 2025 by Central Khon Kaen and BWILD ISAN x ATTA STUDIO – a festival project designed to create happiness and sustainability through public-private-community partnerships. The project showcases a locally inspired Christmas tree that reinterprets Isan wisdom in a modern context.
• Creative Technology Award: Community Fermented Liquor Distillation System (Non-Alcoholic) Using Dealcoholization Process by One Phitsanulok Co., Ltd. (Social Enterprise) and creative lead Mr. Supat Phaothanyalak – a pioneering innovation producing non-alcoholic fruit wines from Phitsanulok’s mangoes via low-temperature vacuum distillation. This initiative increases value for Thai fruits and addresses oversupply, strengthening the local economy sustainably.
3. Creative Social Impact Awards
Celebrating works that generate positive social impact — such as equality, well-being, education, and environment — through creative problem-solving at the community, provincial, or national levels. (5 Awards)
• Creative Community Inclusivity Award: Wisdom Has Fallen by WISDOMATIVE and creative lead Mr. Saksit Pattarapragrit – reconnecting youth with fading or forgotten Thai wisdom, raising awareness about preservation and knowledge transfer.
• Creative Well-Being Award: POP PARK BKK by Bangkok Metropolitan Administration, Thai Health Promotion Foundation, the Thai Association of Landscape Architects, and we!park – a green park development initiative under Bangkok’s ‘15-minute park’ policy to enhance public well-being.
• Creative Equality Award: Girl Big Eye Die Yesterday (Theatre) by Moradokmai Theatre Thailand and Friends – a reimagined stage production that becomes a shared space for diverse audiences, promoting equality and accessibility for the deaf, blind, and general public alike.
• Creative Education Award: ER-VIPE (Emergency Room Virtual Interprofessional Education) by the Department of Emergency Medicine, Faculty of Medicine, Chulalongkorn University, and creative lead Asst. Prof. Dr. Khuansiri Narajeenron – a virtual emergency room learning platform aimed at improving healthcare education and public health in Thailand.
• Creative Green Award: GROM: From Ocean Waste to Environmental Art Toy by THAIVETRO CO. LTD. (Reborn Studio) and creative lead Jin Sthaponstidsuk – an art-based initiative linking sustainability with creative design.
In addition, CEA is preparing to showcase the work of award recipients on the international stage through exhibitions at domestic and international creative festivals, business matching activities, and participation in global award platforms.
A key highlight of the event included special creative talk sessions by global experts who shared their visions on the role of creativity in the digital age. Ms. Sylvie Forbin, Deputy Director General of the World Intellectual Property Organization (WIPO), delivered a special recorded keynote titled “Copyright in the Age of Generative AI: A New Lifeline or the Fall of the Creative Industry?” exploring the critical role of copyright and intellectual property law in the era of AI. Ms. Yuko Hasegawa of Kyoto University presented “The Aesthetics of Intelligence: Designing Futures with Creativity, AI, and IP.” The event also featured a creative talk session under the theme “Branding Thainess: Leveraging Creative IP for Economic & Cultural Impact” with insights from Mr. Paul Sirisant, CEO of Cloud 11; Mr. Notapol Srichomkwan, Chairman of Music Copyright (Thailand) Co., Ltd.; and Ms. Alisa (Phanthusak) Kunpalin, MD, Tiffany Show Pattaya. Together, they discussed how intellectual property (IP) and Thai branding can unlock new global opportunities and generate both economic results and cultural recognition on the world stage.
“The Creative Excellence Awards are a testament that Thai creativity truly comes to life through people from all sectors. CEA hopes the awards ceremony will inspire society to believe in the power of creativity and collectively drive Thailand’s economy toward sustainable growth,” Dr. Chakrit concluded.
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