Panasonic Unveils ‘Partio Series’: Revolutionizing
Switches and Receptacles with Frameless Design
and Pioneering Innovation for Modern Homes
Building on its leadership in Thailand’s switch and receptacle sector, Panasonic is expanding into the residential market with the “Partio” series. This new series introduces a significant design and functional evolution, featuring a frameless design that aligns with minimalist modern trends. Designed to complement any home style, the Partio series offers superior quality and user-friendly features, enhancing the living experience. Panasonic is also reinforcing its market leadership by targeting interior designers, architects, and modern homeowners, aiming to increase its market share in Thailand to 52% by 2030.
Thailand’s Switch and Receptacle Market Continues to Grow, Panasonic Reinforces Market Leadership
Mr. Toshiaki Asakura, Director of Sales & Marketing, EW Division, Panasonic Solutions (Thailand) Co., Ltd, said, “The switch and receptacle market in Thailand has been experiencing continuous growth, driven by positive factors from the construction industry, real estate development, and home renovation trends. In 2024, the market was valued at over 3.9 billion baht. Panasonic remains the market leader in switch and receptacle products, holding over 43% market share, equivalent to a value of more than 1.7 billion baht. The company forecasts that in 2025, the market will grow by another 2%, reaching an estimated value of over 4 billion baht.
Panasonic continues to earn consumers’ trust as a brand that delivers safety, performance, and durability, which is reflected in consistent sales growth and strong positive customer feedback nationwide. The company’s success is driven by consumer confidence in the product’s quality, reliability, and safety, along with a continuous focus on development to meet evolving market needs. While Panasonic has long emphasized minimalist product design, today’s lifestyles place significant importance on design elements. Therefore, the company is taking a new step forward with the launch of “Partio,” a new series thoughtfully crafted to complement a wide range of interior styles—whether in residential settings, office environments, or commercial spaces—while maintaining Panasonic’s standards for safety and quality.
The new product will be officially unveiled at Architect’25 on April 29, 2025, at Challenger Hall, Impact Muang Thong Thani, offering customers, designers, project developers, and the public the opportunity to experience its innovation and exceptional design firsthand. Panasonic is confident that “Partio” will redefine the brand’s image, creating a new impression on designers and consumers seeking high-quality products with frameless designs.”
Shifting Trends in Switch and Receptacle Usage: Consumers Seek Added Value
Mr. Natthaphong Roeksutthiwiset, General Manager of Energy Systems Department. Panasonic Solutions (Thailand) Co., Ltd., said, “The current trend in residential design in Thailand—whether for townhomes, single-detached houses, or condominiums—has become more diverse than in the past. As a result, property developers, interior designers, architects, and consumers are seeking switch and receptacle solutions that provide added value through design, color, and enhanced functionality. A key focus for consumers is energy-saving technologies alongside features that improve everyday convenience.
Notable innovations include motion sensors that automatically control lighting to reduce energy consumption, timer switches that allow users to manage electrical devices and IoT technology that enables seamless control and connection of devices via smartphones.
Moreover, the expansion of real estate projects from Bangkok and surrounding areas to key provincial cities is driving continuous growth in residential design trends and demand for electrical devices nationwide. As these trends evolve, consumers increasingly seek products that balance functionality and aesthetics, enhancing their quality of life and aligning with modern lifestyles.”
Partio Series: A New Step Forward in Residential Switch and Outlet Design
The Partio Series from Panasonic marks a significant milestone in developing switch and receptacle products, expanding into the residential market after success in the non-residential sector. Beyond functionality, the Partio Series adds aesthetic value, serving not only as an electrical device but as an integral element of home décor that enhances the ambiance of living spaces. Its frameless design is elegant and modern and seamlessly integrates with any home style. With the core development concept of “Seamless Perfection, Timeless Creation,” the Partio Series balances functionality and design inspired by interior designers and architects. It goes beyond an ordinary switch and receptacle, seamlessly blending practicality with design in a perfect and timeless style.
The “Partio Series” offers a slimline, elegant design that complements any interior style:
• With 9 mm. profile, the switch blends seamlessly into the wall.
• Available in 4 stylish shades to complement any décor:
° White – A blend of simple beauty and balanced design.
° Black – Timeless elegance with enduring appeal.
° Gray – Complements all designs, reflecting contemporary artistry.
° Serene Gray – A refined mix of simplicity and craftsmanship.
Advanced Features for the Modern Lifestyle
Designed to support energy-saving technology and cutting-edge devices—with meticulous attention to detail—the Partio Series goes beyond switches and receptacles. As a key design element, it elevates any interior space—perfect for homeowners and designers aspiring to create interiors that reflect their unique style.
Market Penetration Plan Targets Interior Designers, Architects, Developers, and Modern Homeowners
Panasonic is advancing the market expansion of its Partio Series through a Multi-Channel Expansion Strategy, targeting key customer segments such as residential project developers, interior designers, architects, and modern homeowners. To build awareness of the new product line, the company will showcase the Partio Series at Architect’68 in Bangkok, followed by promotional activities in key cities, including Pattaya, Phuket, Chiang Mai, Krabi, Hat Yai, and Khon Kaen. In addition, Panasonic is strengthening its distribution network through partnerships with electronic construction material (ECM) shops and modern trade channels to enhance visibility and sales.
A comprehensive marketing strategy has been implemented, utilizing online channels like Facebook, LINE Official Account, and the Panasonic Solutions website to expand reach. A Pinterest account will be launched to target designers and architects. For offline channels, plans include meetings with real estate developers, designers, and distributors, alongside product training sessions to educate on installing and using the innovative Partio Series switches and receptacles.
With a proactive marketing plan and comprehensive distribution channels, Panasonic is set to transform Thailand’s residential switch and receptacle market, offering functionality and design that fulfill modern lifestyles.
Targeting a 52% Market Share by 2030, Reinforcing Leadership
“Panasonic aims to strengthen its position in the switch and receptacle market, expecting the ‘Partio Series’ to become a flagship product with positive consumer response. The company plans to grow its market share from 43% in 2024 to 52% by 2030. In addition to expanding in Thailand, Panasonic will increase distribution across the ASEAN Economic Community (AEC), with Thailand as a key production base.
Despite intense competition in the switch and receptacle market, particularly with price-driven imports, quality and safety remain priorities for consumers. Panasonic is committed to delivering high-quality products that meet safety and durability standards. We assure consumers that all Panasonic switches and receptacles manufactured in Thailand have been quality controlled to Japanese standards for over 40 years,” said Mr. Natthaphong.
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#MinimalStyle #ModernStyle #ClassicStyle
#SmartHome #ปลั๊กสวิตช์ #MotionSensor #TimerSwitch
#IoT #ประหยัดพลังงาน #Panasonic
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