REVER launches DENZA brand, entering luxury NEV segment
Introducing the first model “DENZA D9” that redefines luxury while boasting sustainability innovation
The DENZA brand emerged during the transition to the new energy vehicle era, fully developed and driven by BYD since 2023. The internal restructuring has placed the brand entirely under BYD, maintaining its focus on seamlessly integrating technology and luxury. DENZA offers a variety of electric vehicles to meet consumer needs, including the DENZA N7 crossover, the DENZA N8 SUV, the premium sporty hatchback DENZA Z9 GT, and the DENZA D9 MPV, which emphasizes performance, luxury, and smart technology. It has also secured the top position in China's MPV market in 2023, with over 250,000 units booked and sold.
Mr. Liu Xueliang, General Manager of Asia-Pacific Auto Sales Division at BYD Auto Industry Company Limited, stated: “The rapid growth of the new energy vehicle industry in Thailand over the past two to three years reflects the untapped potential of the premium market, which still has room for expansion alongside economic growth among high-end consumers. We are delighted to continue our successful partnership with RÊVER Automotive by officially launching the DENZA brand to elevate the driving experience for Thais, allowing them to experience luxury in every dimension. We believe that the DENZA brand will bring excitement and expand automotive product options for consumers, stimulate economic growth, and drive the continued growth of the luxury new energy vehicle market in Thailand.”
Mr. Pratarnwong Phornprapha, Chief Executive Officer of the RÊVER Group, said: “The current Thai automotive market is driven by the growing demand of consumers who prioritize sustainability. This presents a significant opportunity for the new energy vehicle segment, including premium electric vehicles. RÊVER Automotive, under the RÊVER Group, is committed to driving Thailand towards a better future by offering high-quality products and diverse options for all consumer segments. Today, we are ready to elevate the luxury experience for Thais with DENZA, a premium new energy vehicle brand. DENZA stands out with its cutting-edge innovation, uncompromising performance, advanced technology for comfort and safety, and environmental friendliness. The first model in line is the DENZA D9, boasting a design that reflects modernity and elegance. It comes equipped with comprehensive technology, convenience features, and intelligent safety and driver assistance systems. We believe the DENZA D9 will not only deliver a unique and confident driving experience but will also transform the luxury MPV segment in Thailand, creating excitement throughout the industry as we close out the year.”
Ms. Pratarnporn Phornprapha, Vice Chief Executive Officer of the RÊVER Group, remarked: “The launch of the DENZA brand not only introduces a new energy vehicle brand to the market but also reflects RÊVER’s commitment to creating a more comprehensive EV ecosystem in Thailand. This includes promoting awareness and understanding of various EV formats and continuing our dedication to being a key player in establishing a tangible Green Economy through new energy vehicles. This aligns with our vision for a more environmentally friendly future, reinforcing RÊVER's leadership as we grow alongside the Thai automotive industry. Importantly, we will continue to build trust and enhance the customer experience in both sales and after-sales service. Dedicated showrooms and service centers for the DENZA brand will offer premium services, allowing customers to experience luxury new energy vehicle innovations starting from November 29, 2024. We plan to gradually expand these facilities to meet the growing demand for DENZA vehicles in the future.”
Exclusive services for DENZA customers
DENZA showrooms and service centers offer premium services provided by a dedicated team from DENZA, including sales staff and expert technicians. These facilities are equipped with numerous amenities to deliver an exceptional and memorable experience for customers from the very first step. Strategically located in key areas of Bangkok and major provinces across Thailand, these centers ensure convenient access for customers in various regions. There will be a total of 10 locations, comprising:
· 3 locations in Bangkok: Sathu Pradit, New Phetchaburi Road, and Srinakarin
· 7 locations in other provinces: Rayong, Chonburi, Chiang Mai, Khon Kaen, Songkhla, Surat Thani, and Phuket
DENZA D9: captivating luxury design and unparalleled performance
This luxury MPV seamlessly combines cutting-edge technology and comprehensive amenities to create the ultimate, unique travel experience. Designed under the DENZA π - Motion concept, it features a Pi Motion front design, Meteor Arrow headlights, and taillights inspired by the concept of a time-stopping meteor shower. Powered by a robust electric motor delivering a maximum output of 275 kW and peak torque of 470 Nm, the vehicle is fueled by a BYD Blade Battery with a capacity of 103.36 kWh, offering a maximum range of 580 kilometers according to NEDC standards. It can accelerate from 0 to 100 kilometers per hour in just 6.9 seconds. Enjoy a smoother ride than ever with the DiSus-C intelligent suspension system, an exclusive BYD electronic suspension technology. This system allows for electronic adjustments to stiffness and softness, enhancing vehicle control and reducing issues such as body roll, tipping, and jolts during braking or acceleration.
The ultimate in comfort throughout your journey
The interior of the DENZA D9 offers a spacious and airy feel with its 1.1-square-meter panoramic glass roof, complete with an electric sunshade. It comfortably accommodates seven passengers, enhancing luxury with genuine Nappa leather seats. The front seats are electrically adjustable in eight directions, while the second-row seats offer four-way electric adjustments, including a four-way electric lumbar support system and adjustable headrests for personalized comfort. Additionally, the seats feature electric massage and ventilation systems. Elevating convenience further, the vehicle includes memory settings for the driver's seat and second-row passenger seats, along with a Welcome Seat function and a reset button for easy entry and exit. The entertainment system is comprehensive, featuring a 15.6-inch multimedia screen for front passengers and a world-class Dynaudio Hi-Fi Class sound system with 14 speakers. The second-row armrest includes a multifunction LCD screen, and there are three wireless phone charging stations: one in the front cabin and two in the second row. For added convenience, the car comes with an in-vehicle refrigerator adjustable from -6 to 50 degrees and built-in 4G internet connectivity, ensuring seamless online experiences. The cabin's privacy is enhanced with double-glazed soundproof windows throughout, providing a quiet and private environment.
Cutting-edge innovation for peace of mind on every journey
The DENZA D9 is equipped with a host of advanced technologies for intelligent driving, including a 360-degree surround-view camera and eight-position object detection sensors. It also features a 12-inch windshield head-up display (W-HUD) and comprehensive driver assistance technologies for every journey, such as:
· Driver Monitor System (DMS)
· Adaptive Cruise Control (ACC)
· Intelligent Cruise Control (ICC)
· Traffic Sign Recognition (TSR)
· Automatic Emergency Braking (AEB)
· Front Collision Warning (FCW)
· Rear Collision Warning (RCW)
· Lane Departure Warning (LDW)
· Lane Change Assistance (LCA)
· Emergency Lane Keeping Assist (ELKA)
· Front Cross Traffic Alert (FCTA)
· Front Cross Traffic Brake (FCTB)
· Rear Cross Traffic Alert (RCTA)
· Rear Cross Traffic Brake (RCTB)
· High Beam Assist (HMA)
· Blind Spot Detection (BSD)
· Door Open Warning (DOW)
· Roll Movement Intervention (RMI)
· Electronic Stability Control (ESC)
· Traction Control System (TCS)
· Automatic Vehicle Hold (AVH)
· Hill Hold Control (HHC)
· Hill Descent Control System (HDC)
· Blind Spot Detection (BSD)
· Roll Movement Intervention (RMI)
Interested customers can pre-order the DENZA D9 at all DENZA showrooms and service centers starting from November 29, 2024. Stay updated on promotions and details by following DENZA REVER Thailand on Facebook.
###
About RÊVER Automotive Co., Ltd.
RÊVER Automotive Co., Ltd., is the official distributor and after-sales service provider for BYD electric vehicles in Thailand. In July 2022, the company introduced the first BYD electric vehicle model, the "BYD ATTO 3," to the Thai market, receiving an overwhelming response with sales and deliveries exceeding 30,000 units in its first year. In July 2023, they launched the second electric vehicle model, the "BYD DOLPHIN," followed by the third sedan model, the "BYD SEAL," in September of the same year. This success led to them becoming the leader in electric vehicle registrations in 2023. In 2024, RÊVER Automotive continued to expand the market with the introduction of the "BYD M6" electric vehicle and the "BYD SEALION 6 DM-I" plug-in hybrid. This was followed by the official launch of the luxury new energy vehicle brand DENZA, with its first model, the "DENZA D9," in November. The company remains committed to offering new energy vehicles (NEVs) as an alternative for Thai consumers amid rising oil prices, while also promoting a sustainable world through clean, safe, and environmentally friendly technology for everyone.
0 Comments