“Superbon Singha Mawynn” as Brand Ambassador,
Driving Market Impact
with the “TOUGH LIKE YOU” Campaign Targeting
Young Sports Enthusiasts
Ms. Jitrudee Panitpon, Head of Fashion and Watch Category of Central Marketing Group (CMG), stated that Thailand’s watch market is poised for continued growth but there are also challenges from emerging technologies. G-SHOCK remains a strong and highly recognized brand in the Thai market, celebrated for its shock-resistant durability and robust functionality. With a diverse range of designs and price points—from budget-friendly to premium—G-SHOCK meets the needs of a wide customer base, particularly those seeking stylish watches with comprehensive features. As a result, G-SHOCK continues to be a top choice in Thailand’s watch market.
Strategic Marketing Focus for 2025
Heading into late 2024 and beyond, G-SHOCK will focus on Brand Ambassadors who align closely with the brand’s DNA to highlight its strengths and resonate with target audiences. The marketing strategy will revolve around the FAMS concept (Fashion, Art, Music, Sport), creating meaningful engagement and strengthening brand loyalty. By targeting new demographics, particularly young, active individuals who value sports and durability, G-SHOCK aims to expand its reach. The plan also includes developing new models that incorporate cutting-edge technology to cater to modern user demands.
With over 43 years of unmatched strength, G-SHOCK solidifies its legacy as a global icon. Renowned for its toughness and celebrated worldwide for more than four decades, G-SHOCK stands as a symbol of limitless resilience. Recognizing Thailand as one of its key markets in Asia, Central Marketing Group (CMG), a member of the Central Group, continues to seek new opportunities to expand its reach.
The Iconic G-SHOCK G-STEEL GM-2110D Metal Series (10,900 Bath): The Perfect Fusion of Fashion and Durability. The G-SHOCK G-STEEL GM-2110D Metal Series is the perfect blend of fashion and function, embodying the brand’s signature toughness. Its luxurious yet durable metal case makes it suitable for both everyday wear and special occasions, offering both functionality and distinctive style.
Additionally, CMG has partnered with ONE Championship, the globally renowned martial arts organization, to further engage the passionate sports community. This collaboration perfectly aligns with G-SHOCK's identity, known for its sportiness and resilience. With a strong fanbase, ONE Championship provides an ideal platform to connect with the target market. As we enter the final quarter of the year, the brand anticipates continued success this powerful campaign and ongoing partnerships. The company plans to roll out several marketing activities over the end of next year to deepen engagement and enhance brand awareness, creating lasting experiences with G-SHOCK across the country.
Discover the G-SHOCK G-STEEL GM-2110D Metal Series at leading department stores, authorized retailers, or online at https://www.casio.com/th/
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